Fuelfed Coffee & Classics Thiensville This Sunday Morning

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Counting down the days until we continue our Fuelfed Coffee & Classics extension to Thiensville, WI. We chose Thiensville for its rich history with European cars. Local racing historian and author Bob Birmingham gave us a little insight to what really happened in the day. How? He was there.

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Young Dick Vogel started racing in 1954 just as Road America was in its gestation. He soon opened a small foreign car dealership called Milrace Motors on Cedarburg Rd. (Highway 57) just north of old Green Bay Rd. That operation was in a small wood frame building not much larger than a two-car garage. In 1959 he purchased a building right on the river where we had our Coffee & Classics Thiensville in July.  He handled Triumph, Berkeley, Borgward and Moretti autos. He then expanded to Morgan, Bentley and Jaguar.

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For the release of the new Jaguar E-Type, Milrace had a big gala for area high-rollers. The young Augie Pabst, Bob Birmingham, and a few salesmen from the Pabst Motors in Milwaukee drove a bunch of new Mercedes Benz up and parked along Green Bay Rd. so those attending the gala would have to walk past them.

Ultimately, Augie co-drove a Morgan with Dick in Production Class in the early years of Road America. They were good friends, but business competitors.

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Milrace Motors became a destination stop for those heading north from Milwaukee and Chicago for the races in Elkhart Lake. The likes of Fred Wacker II, Sterling Moss, Phil Hill and other racing legends all visited Milrace every time they were in the area.

Milrace Motors moved on by the early 1970s as Dick and his wife Judy opened Kathy’s house (akin to Ronald McDonald House) to honor the daughter they lost to cancer.

Milrace Motors played a strong role in Midwest racing and we honor the parallels it has to the pure Fuelfed Spirit.

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On September 23rd, from 9:00am to 11:00am we are gathering on the very street, in front of the very same Milrace building to honor those who believe that racing improves the breed. Green Bay Rd. and Elm in Thiensville will once again feel the glory of classic European vehicles.

Shully’s Catering (next to the old Milrace building) and Fiddleheads Coffee (across the footbridge) will both have coffee and pastries available for us.

Chicago Fuelfed members will gather at the Lake Forest Oasis on I94 and will leave at 7:15am sharp to caravan north to Thiensville. After the event, several of us will be getting brunch and driving a Fuelfed Kettle Tour south to Illinois afterwards.

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