See What Happens to Copy Cats


Chinese automaker Brilliance is pulling out of Europe with no plans to return. The company began selling BS6 in 2007, sales were close to nil. As of the end of 2009, dealers only managed to move 502 units – a figure well off of the 158,000 cars the company planned to sell over a five year period. Throw in the fact that Brilliance refuses to price its products any lower to get its foot in the European door. Add that to the blatant styling cues lifted from Mercedes and you deserve to fail.


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